What do the numbers mean when I am sharing a Vote in Projection Mode?

In the Projection Mode, the numbers next to the responses are the numbers the participants must enter by email or text message if they wish to respond to the poll. 

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TO RESPOND TO A VOTE BY EMAIL: 

address: question@votrequestion.com 
Subject: Your Wiz’s keyword
Text: The number of the answer. Ex: 1 for Blue, 2 for Red, etc...


TO RESPOND TO A VOTE BY TEXT MESSAGE: 

The participants have to send the keyword of the wiz followed by the number of the answer, by text message, to the number you have chosen in Configure your wiz > Modules > Messages > SMS participation).

To know more about the SMS participation, you can check the following article : How to activate a phone number on your Wiz?